Marketing Inspiration

Jingles 101 with Dinah Shore

If we said, "Two all-beef patties, special sauce, lettuce, cheese," you wouldn't miss a beat before replying, "Pickles, onions on a sesame seed bun." Some jingles are that effective.

General Motors had its own catchy tune in the 1950s and 1960s, when crooners Dinah Shore and Pat Boone stroked patriotic pride and invited viewers to "See the U.S.A. in Your Chevrolet."

Here's a typical rendition of the classic song with lyrics that actually addressed a number of customer concerns and desires. Take, for instance, an extensive dealer network:

Traveling east, traveling west

Wherever you go Chevy service is best

Southward or North, near place or far

There's a Chevrolet dealer for your Chevrolet car

But Chevy didn't restrict itself to the signature song. This duet by Shore and Boone playfully teases the soon-to-come 1959 model with faux-subliminal peeks at the car's low, wide lines. And in this bluesy number, Shore touts the Chevrolet booth at the 1961 Detroit auto show.

Your Marketing Inspiration? "...it is nice to look back at messages and techniques that worked in eras gone by," The Dinah Shore Chevrolet jingle was legendary, and stayed in the public's mind for decades. Maybe looking back at this classic will ignite your creative juices."