All about being naughty - The Axe Effext

It's Nice to be Naughty!

If you don't make a habit of watching channels like MTV or Comedy Central, it's possible you’ve missed an array of gleefully sophomoric spots for Axe body spray. The usual premise: When an average-looking guy uses Axe, attractive women start throwing themselves at him. Literally. Sometimes—locked in passionate embrace—the lucky lad and a new girlfriend roll down a hill, oblivious to the rocks, fences and cliffs they encounter along the way. It's a none-too-subtle message aimed squarely at adolescent boys, but even those of us outside the target demographic can appreciate its unapologetic cheek.

Now, Axe has gone even further with a viral-friendly video. Approached from the female perspective in the style of a Daily Show satire, this faux news report examines the Axe Naughty to Nice Program for Wayward Girls, which attempts to rehabilitate "nice" young women turned "naughty" by the irresistible power of Axe body spray.
Clocking in at a full five minutes, the video boasts exceptional production values and enough off-color humor to make an FCC censor blush. A special extra for marketers: The riotous send-up of a dim-witted PR director.

Axe delivers its tried-and-true message with the twist so entertaining that the video begs to be forwarded on entertainment merit alone—we call that Marketing Inspiration.
See the Axe clip on YouTube.